UFG Insurance will light its American Building on the corner of First Avenue SE and Second Street SE in red — the color of its well-known Worth It campaign against distracted driving — starting Oct. 1 to coincide with the kickoff of Distracted Driving Awareness Month.
“The National Safety Council typically brings awareness to the all-too-real problem of distracted driving during April,” explains Worth It liaison and UFG Community Relations Coordinator Katie Jensen. “But, since most of the country was staying home last April due to COVID, the council decided to move this year’s awareness activities to October. UFG is here to play a part in that important dialog.”
With more people slowly getting back on the roads, saddled with pandemic worries and stressors from natural disasters, it’s a crucial time to advocate for focused driving habits.
“The red hue within the Worth It logo not only symbolizes the danger sparked by taking your attention off the road,” Jensen explains, “but it also serves as a serious reminder of the fragility of life.”
Red lights will illuminate the building all month except for Oct. 10 (Mental Health Awareness Day), Oct. 11 (breast cancer awareness) and Halloween from Oct. 30-31.
In addition to uplighting, UFG will offer its popular Worth It distracted driving awareness presentation to the public, virtually, at noon CT on Thursday, Oct. 22. All are welcome and the session is free of charge.
“Shawn O’Brien, a UFG employee, had a life-changing experience involving a driver who reached for a ringing cell phone — a decision that proved deadly,” Jensen says. “Shawn has made it a priority to educate as many people as he can about the consequences of driving distracted.”
O’Brien will lead the Oct. 22 virtual learning session, which includes startling facts, eye-opening activities and a powerful overview of his own completely preventable and heartbreaking encounter with a distracted driver. The session will also include an invitation for attendees to take the Worth It focused-driving pledge, always available for anyone to take at ufgworthit.com.
Additional Worth It presentations will be offered for UFG agents and policyholders in honor of distracted driving awareness month as well. Agents can participate on Oct. 20 and policyholders on Oct. 26. Both will take place at noon CT.
Those interested in joining the virtual Worth It sessions can email firstname.lastname@example.org with the date of the presentation they’d like to attend in the subject line for access information.